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October 10, 1998 |
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Roy Eaton Brings His Personal Renaissance to Roosevelt Island by Lesley Mitchell-Clarke
For the past eighteen years, this eclectic man of spiritual vision has chosen to make his home on Roosevelt Island. He first came here after being introduced to the Island by his dear friend, Bernie Silverman (with whom he was taking a class in Jewish Biblical studies). Eaton is an award-winning classical pianist and recording artist. In the past several years he has released three critically acclaimed albums: Joyful Joplin (Newport Classics), Meditative Chopin (Seventh Wave) and Joplin Piano Rags (Sony Classical). He has also been one of the most successful jingle writers in the history of the advertising world. In fact, some of the most memorable commercials ever aired on television and radio were written and arranged by him, and performed by a host of musical luminaries. There was "Beefaroni's full of meat, Beefaroni's really neat. Hooray for Beefaroni!" and the catchy commercial lyric, "You can trust your car to the man that wears the star, the big, bright, Texaco star!" Many of Eaton's original commercials now air on cable's "TV Land Network." He says, "A wonderful thing about my commercial experience is that I've gotten to know, and to be on a personal, friendly basis with, musicians who are now recognized for their greatness... Bill Evans, Ron Carter, Blossom Dearie, Nina Simone, Clark Terry, Doc Severinsen, Cannonball Adderly, Milt Jackson and Barry Manilow (whom, at the time, I didn't actually want to sing on a jingle that he wrote for me!). I think that I might have been a refreshing surprise for those high calibre musicians, because here I was an ad agency guy who actually knew what he was doing."
Roy Eaton was born in Sugar Hill, Harlem, in 1930. During the two decades following his birth, the Harlem Renaissance was in full swing, and was an absolutely undeniable breeding ground for genius jazz musicians and jazz vocalists, as well as African-American social activists, writers and actors, such as the great Paul Robeson.
Throughout his youth, Eaton continued to evolve as a classical musician. His mother's emotional support was essential, and given unselfishly. She frequently told Roy and his siblings, "You are very bright children, but you're black, and getting 100% will not be enough. If you're going to be successful in this world, you have to do 200%... A challenge is your opportunity to grow. It's to your benefit." If Roy came home from school with a 97, the first thing out of his mother's mouth was, "What happened to the other three percent?" Roy has said that it was largely through his mother's leadership that he and his three siblings realized the importance of spiritual development. Bernice Neil Eaton died in January, but Roy says he senses her presence constantly, and it's clear that her effect on his life and personal drive is all-encompassing. In 1950, when Roy graduated magna cum laude and Phi Beta Kappa from the City College of New York, he simultaneously earned his B.M. degree from the Manhattan School of Music. And on the same day he graduated, he played in the finals of the Kosciuszko Foundation's Chopin Competition. When he returned home from the graduation ceremony, the phone was ringing a call from the Foundation President telling him he had won. Though still enamored of classics, Eaton has a foot in the jazz world, as well. "Although I don't really perform as a jazz artist, I do have several compositions that are frequently performed. Tenor saxophone legend Sonny Rollins plays one of my things he is also from Sugar Hill, in fact, we grew up together. He lived at 377, and I lived at 375. He and his sister and I went to the High School of Music and Art together. On the street you would hear me playing something classical on the piano, and Sonny practicing jazz improvisations all day long." Eaton's formal education also includes a Graduate Fellowship at Yale and Master's Degree in piano and conducting from the Manhattan School of Music. He has performed in concert in many of the nation's most prestigious concert sites, including a memorable concert at Alice Tully Hall at Lincoln Center in 1992. In the '50's, Roy was drafted, and it was in the army that he first became interested in popular American standards and jazz. "In the jazz idiom, I love to listen to Bill Evans. No question. In terms of my personal style... the style that I most admire would be exemplified by the great Art Tatum and Oscar Peterson. I also loved Bud Powell, but it was tough to see what drugs did to him."
Roy Eaton initially became interested in both Transcendental Meditation and alternative medicine as part of his recovery process from a near-fatal car accident an accident that claimed the life of his then wife of ten months. Always evolving, he maintains a busy teaching schedule at The Manhattan School of Music, and also works as a Shiatsu massage therapist, and he recently became involved in film... both as a performer, and in casting.
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